Kavita Oberoi OBE

NEW apprenticeship and internship programme launched by Oberoi Business Hub

Kavita Oberoi OBE and Molly RobertsA NEW apprenticeship and internship programme has been launched by Oberoi Business Hub, days after its founder took part in The Apprentice.

Kavita Oberoi OBE was a panellist on the programme’s aftershow ‘You’re Fired’ on BBC2 last week.

The successful entrepreneur – who has three businesses in Pride Park – has now decided to follow in Lord Sugar’s footsteps by giving young talent an opportunity to shine.

Kavita said an apprenticeship and internship programme is being developed at Oberoi Business Hub, which offers back office support for a range of companies, from sole traders to multi-national businesses.

Founded in 2012 and located opposite Oberoi Consulting and Oberoi Sutherland Design in St Christopher’s Way, on Pride Park, the hub’s services include professional conference suites, fulfilment, premium serviced offices, call answering and virtual PA services.

Kavita – also widely-known for her appearance on Channel 4’s Secret Millionaire – said she decided to launch a formal apprenticeship and internship programme after being impressed by an intern who joined the hub in May.

Molly Roberts, from Chesterfield, is doing a one-year internship. The 20-year-old will then return to the University of Salford, in Manchester, to complete her Business Information Technology degree.

Kavita, who was awarded an OBE in 2014 for services to entrepreneurship and start-up businesses, said:

"The resounding success of Molly’s placement at Oberoi Business Hub underpins the company’s decision to develop a formal apprenticeship and Internship programme for graduates.

"The programme will be led by our commercial director Sam Grove. Sam has a vision to not only develop and drive the apprenticeship and internship programme for the Oberoi Business Hub, but also look to promote emerging talent across the pharmaceutical industry, which ties in with our healthcare arm Oberoi Consulting.

"The graduate programme will be aimed at supporting graduates in find suitable placements with Oberoi’s pharmaceutical clients – roles which are becoming more freely available as a preferred route of recruitment for many companies."

Sam said nurturing young talent was the best way to build a business for the future.

"We need young enthusiastic people to work alongside our experienced talent," she said. "Young talent is the inspiration for change."

Molly said she was benefiting hugely from her internship. She said:

"I’ve really enjoyed it. I’ve had jobs before, but never in a business environment like this. I’ve learnt a lot about business at university, so it’s nice to actually be in the environment and do some work. You do learn things in lectures and it’s nice to get the chance to put that knowledge into practice. It would definitely be good to come back here after I finish my degree."

Kavita added:

"It’s worked out really, really well. We’re rotating Molly every three months into different areas of the business and she’s now working on various projects for our clients.

"One of Molly’s rotations will be marketing. But in order to do the marketing she needs to understand all areas of the business first. So she’s started supporting the call answering aspect of the hub.

"In addition, some of our larger clients, like Mercedes, have been tapping into us for temporary staffing. So, if they’re short on numbers, they’ll ask us to go and do some front-of-house work. Molly’s done a bit of that as well."

Kavita on “The Apprentice: You’re Fired”

The Apprentice: You’re Fired

A Derby entrepreneur will be a panellist on tonight’s The Apprentice: You’re Fired show.

The BBC Two programme is a spin-off from The Apprentice, which airs at 9pm on BBC One.

In today’s episode, candidates are tasked with selling robots by Lord Sugar.

After it has finished at 10pm, viewers will be able to switch over to BBC Two, where guest panellists – including Derby’s Kavita Oberoi OBE – will cast their opinion on how the candidates performed.

The 30-minute spin-off show, which is hosted by comedian Rhod Gilbert, will also feature an interview with the episode’s fired candidate, or candidates.

Kavita, 47, is no stranger to television. The business owner – who founded Oberoi Consulting in 2001 – is also known for her appearances on the Channel 4 TV series The Secret Millionaire and Sky Vision’s Make Me A Millionaire Inventor.

She last appeared on The Apprentice: You’re Fired in May 2009, alongside Ruby Wax and Mark Frith.

Speaking to the Derby Telegraph, Kavita said she was looking forward to tonight’s show.

She said: “The programme I review today is a perfect one for me as it features things I am passionate about, such as technology, branding, pitching and selling.”

In today’s episode, the candidates are summoned to London’s new Design Museum, home to some of the world’s most influential creations.

There, Lord Sugar explains what the candidates must do to win this week’s robot task.

Breakfast Club Launched at Marketing Derby Bondholder Breakfast

On Tuesday 3rd October Kavita Oberoi OBE hosted a Marketing Derby Bondholder Breakfast at the Roundhouse to launch the new phase of the Breakfast Club project.

The scheme, to offer funded breakfast’s through local business to children across Derby city schools, is a collaborative project between Derby City Council, leading City entrepreneur Kavita Oberoi OBE, Aaron Thalmann, Mike and Dana Copestake, Derby County Football Community Trust and HIS Church.

Derby College have named the Breakfast Club as their charity of the year and are setting 4000 students the task of raising £15 each.

April Hayhurst, Derby College Deputy Principal – Employer and Economic Affairs, said: “Our ambition is to raise £50,000 over the coming years and support our students with their enterprise and entrepreneurial skills to devise a wide range of fund raising initiatives.

“We are a great city and work well in collaboration so I hope that businesses in Derby will support our students wherever they can to achieve their targets.”

The Bondholder Breakfast was the perfect platform to gather leaders of the city’s businesses to talk them through the story so far and how they could get involved.

Kavita said. “This morning has been fantastic. We’ve had a number of businesses that have been inspired to get involved. We’ve had pledges of support and donations. It only costs £15 to feed one child for a year.”

As well as the presentation there was an auction held for a signed Derby County shirt, which was won with a bid of £200 from Jackie Clarke, of the Burn the Book Digital Agency.

Jackie said “Coming here today and seeing this initiative was actually really inspiring because I know the difficulties that parents face when they’re trying to get their kids off to school and trying to get themselves to work”.

Unite have kindly donated £3000 to support the roll out and Tony Tilley said “When we heard about this project we were very concerned about some of the difficulties that children were suffering and wanted to make sure that Unite was playing it’s part in supporting the city”.

As well as inspiring businesses to support the project the aim is to get more schools across the city sign up and set up their own Breakfast Club.

Appealing directly to schools, Councillor Sarah Russell, Cabinet Member for Education and Skills said “I would say please do get involved in this project. If you speak to some of your colleagues who were involved in the Breakfast Club before this point, they would tell you how it has improved educational attainment for their young people, it has made them ready to learn, it’s meant that they were there on time, in the classroom, happy, engaged and ready”

You can get involved by visiting the “School Breakfast Club” JustGiving page by clicking here.

Kick Starting the New Year with a Vision Board

So this year I am going to create a vision board to enable me to accomplish my dreams and goals for 2017.

A vision board can serve as a tangible representation of where you are going and represents your dreams and goals for the forthcoming year.

It should represent both personal and business goals for each month, quarter and the year. Goals alone a not enough, they need to be supplemented by weekly and monthly action steps that will help you reach them.

Decide upon the format of your vision board. Some people who make vision boards make physical boards that can be hung on or propped against a wall.   You can also make an electronic version of a vision board, it may even be a simple document on your computer.

The most important thing about a vision board is to commit to viewing it daily and reflecting so that you can put it into action and materialise your ambition for the year.

So if you want to hit those heights of success in 2017 get creating your own Vision Board.

A Letter To PR Agencies

Dear PR agency,

Over the years, I’ve experienced a mixed bag of PR service providers in terms of quality and effectiveness. My business vision is clear and long-sighted: I want PR expertise that understands and deliver benefits that align with my business and vision.

The foundations of our relationship would be built on the same core values that my teams exhibit – trust, commitment, vision and belonging. In addition to the shared core values, the PR agency should have a wealth of in-depth expertise and a proven track record of delivering results that we, as business owners, can readily recognise. Every company investing in anything, especially PR, wants a tangible and quantifiable return on investment.

What I want is an agency that understands our company dynamics and client base: a PR company that has worked in our arena before and can provide evidence of previous campaigns and their effectiveness.

The PR plan needs to be aligned with our operation and its desired outcomes over the next 12 months. The plan should be split into quarters, and should provide me with regular progress and results updates. An agency should understand our full marketing mix and tactics, as well as how the PR activity is aligned with our business objectives and marketing mix for a given time period.

I also need proactivity in finding newsworthy and timely stories that our businesses and I could comment on, as these communicate our expertise to readers.

Maximum media coverage through new or different channels is absolutely mission-critical. There is no point in writing a release that is not covered – only press releases that are truly newsworthy will be covered or have any impact. In addition, agencies should have a good understanding of how to leverage a local story to gain national reach. Activity and reach must be focused on our markets; there is no point in sending me reports containing statistics about reach to an off-target audience.

My teams and I thoroughly enjoy working alongside talented commercial brains with the ability to spot business opportunities before others.

What I don’t want from a PR agency is an account manager who isn’t bold enough to give an honest opinion – even when it’s difficult. You must challenge anything you disagree with and assume that we don’t have significant PR expertise in-house. We don’t want agencies to publish stories, as editorial, that aren’t newsworthy.

If PR is done correctly then it will translate into achieving our business objectives, such aspenetrating a new client base, and our brand will become well known among our target audiences for what we deliver.

Increasing our perceived value as an organisation, as well as our product and service range, is a core part of our company ethos.

When I think about ROI, I think about the return to my business, rather than how many column inches in the press we achieve and how the reach of online campaigns would compare to equivalent display advertising costs. Some agencies don’t appear to understand this.

 I would like to be transparent with you about my business objectives, and hope this letter gives you an idea of what I would like to achieve. The insights I have shared include my vision for each of my companies and how I personally wish to be perceived, the causes that really matter to me, and how I’d like to contribute to them.

In a nutshell, I want to work with a trusted PR partner who shares our core values, and who understands me and my business objectives.



6 Reasons Way I Started A Blog - Maybe You Should Too ?

1. It’s a challenge and new learning

It’s a challenge to sit down and write and express/communicate ideas, learning and thoughts.  This is especially challenging for me – I’m a scientist, formula’s and maths are my strong point not writing.  So constant writing via blogging should help me to improve my writing skills.

2. Making a difference to others

I’ve learnt from tweeting my short posts have made a difference to others, so I am hoping through blogging I can do the same and affect a wider audience. Making a difference to others is a great motivator.

3. Sharing my expertise and experience as an entrepreneur and philanthropist

Many people ask for mentoring and business expertise, I don’t always have the time on a one to one basis. Blogging will enable me to do this.  Having led and being involved in various charitable organisations is also of interest to others in similar roles.

4. Reach

The opportunity to expand reach to a much wider audience.

5. Business & Philanthropic Opportunities

Blogging has shown to lead to new opportunities, as an entrepreneur and philanthropist I seek opportunities on daily basis – it’s a ritual. 

6. Connecting with new people

Making new connections is an enjoyable and interesting experience, especially with those working in similar fields.

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